Marketing Procurement

Marketing is often the creative powerhouse of any organisation, responsible for building brand awareness and driving customer engagement. But behind every successful campaign lies the often-overlooked function of marketing procurement—the strategic process of sourcing, managing, and optimising the goods and services needed to bring marketing initiatives to life. From selecting agencies and production houses to negotiating software licenses and media buys, marketing procurement professionals ensure that budgets are spent effectively and deliver maximum return on investment (ROI).